Mobiles have become ubiquitous in today’s era, it has gained much more importance than just a mere tool to make phone calls. Right from social communication to business marketing, everything is more effective through mobile as most of the users are interacting through mobile phones. Business owners have utilized this opportunity to reach out to their customers and showcase their products and services. Moreover, studies prove that mobile optimization increases traffic and boosts engagement and in turn sales.

Most of the people nowadays use their mobile for everything and visit websites through their mobile, if you have a mobile-friendly website, it gives you edge over others and will attract more visitors. Google also ranks the sites higher that are easier to load, mobile-friendly and responsive. Therefore, it is very important to have a mobile-friendly website. We’ll let you know how you can make your site a mobile-friendly WordPress Website by optimizing your website for your visitors.

Right Hosting Plan

Finding the right host is half the task done, it is very important to find a reliable and good host to optimize your website. Go for the hosting company that offers you great uptime, good speed, backups and are economical. However, don’t fall for hosting companies with cheap hosting plans, the performance of the website depends on the quality of the hosting service. Ensure that your website is not shared on a common server and the website traffic is handled effectively. MDDhosting, Siteground, A2Hosting, StableHost, Site5 are some of the reliable hosts for hosting for website.

Choose the Perfect Theme

Choosing the perfect theme for your website is very essential, the theme should be responsive as well as light-weight. Responsive website is important as it adapts to any screen and mobile devices and the quality of your content is not compromised. Your website should be able to load fast on all major browsers, nobody wants to wait for the website to load. Choose the theme that is related to the type of the website and the one that will enhance the look and make your idea more appealing. Some of the best mobile responsive themes are Avada, Enfold, X Theme, Salient, Bridge, Jupiter and more.

Quality Content

Content is very important for any website, the content should be adaptive so that it can be optimized for a mobile-website. The content of the website is the backbone of the website, it has to cater to two audiences, the clients and search engines. Your site rankings depend upon the quality of your content and the higher your site is ranked, the more page views you’ll have on your website. The content should have crisp title and a shorter paragraph to fit in perfectly in a mobile website and will be easier for visitors to read. Unnecessary pictures and infographic should be avoided, you need to keep the content short and impressive.

Optimizing Images

Viewers tend to like and take interest in a website which has more images or visual representation to complement the content. Nobody wants to read paragraph after paragraph without any pictures, images add richness to your content and people are ready to read a long article with relevant pictures. But too many images can affect your page load speed, you need to optimize images so that your site load speed doesn’t get affected or your viewers on mobile are able to view images correctly. You need plugins that optimize images and your image will be visible at the right place on mobile without affecting the page load speed. WP Smush.it Pro is the most popular plugin for image optimization.

Plugins

Although plugins are very important to run your site effectively but they can sometimes pose as a security threat. The more plugins you have, the more issues you might face, therefore it is important to do thorough research and read reviews before downloading any plugins to your website. Also, keep updating the plugins, outdated plugins are vulnerable and can be an easy target for a virus. Last year, in December a virus named ‘SoakSoak’ has affected more than 100,000 of WordPress websites, Click here to know more and important information on how to protect your website.

Theme-Switcher

If you do not have a plugin to provide a theme, you need to install a theme switcher, these are add-ons and allow you to control the look and feel of your mobile website. Either you install a plugin that gives you control to customize according to all the platforms that you’re targeting or else you need to have a theme-switcher. A theme-switcher allows you to enhance the look of your website and design your website, making it unique.

Testing

After you have followed all the above steps, you need to test the performance of your website. You can test your website on all devices, including iPads, smartphones, Touch devices to ensure your website’s performance. Plus, you can see the look and feel of your website on various devices, this will help you observe the performance of your website.

Wrap up

The above mentioned steps are essential to make your website mobile-friendly and responsive and will ensure success of your website.