WP Engine Lab team is a part of the WP Engine family focusing on creating innovative technology for the community. Generally the team initially creates the alpha prototypes which is used on the WP Engine platform and then they open source the technology for the community.

The latest addition to the existing innovative technology is the GeoIP. They have recently introduced the alpha version of the project which is available for used by WP Engine customers who are accepted into the Labs program.

If you want to be a part of that group, you can register for the program using the form here. You have to be a part of the WP Engine family to use the technology as of now.

You must have seen that many leading websites personalize web content depending on the geographic location of the user, be it the content of the site of the advertise on the site.

Now, with this latest GeoIP technology developed by the WP Engine Lab team, you too will be able to personalize web content depending on the Geo location of the user and showcase related content, tailored advertising, complying with legal regulations, and many other things.

The GeoIP look-up actually happens on WP Engine’s servers so there is no need to connect with an external service to provide the data, which can be expensive and result in slow load times. This makes it faster than any third party service and appropriate for many exciting business applications.

The caching integration with EverCache technology will keep your site fast and scalable while using the GeoIP look-up technology.

This GeoIP look-up technology will be really useful if you run a multinational business using your WordPress site. With this system on you can show customized content and ads specific to the user country.

This will not only make your business more profitable but it will make your site really professional.

The fields included in the GeoIP are:

• Continent
• Country
• Country of Registration
• Country Represented and Type of Representation (For military bases)
• Region Subdivisions
• City Name
• Postal Code
• Latitude (The latitude and longitude are near the center of the most granular location value returned: postal code, city, region, or country)
• Longitude
• Metro Code (US only)
• Time zone
• GeoNames IDs (for localization and pairing outside data)

If you want to check the system live and how it will work, the Lab team has created a page where you can check if the system can identify your location or not. You can find detail of the GeoIP Alpha by WP Engine Here