Elegant Themes has been one of the leading WordPress theme companies for years and there package detail to get all themes $39 has been a great deal for WordPress users.

Nick Roach of  Elegant Themes announced that they are going to change the package pricing from $39 to $69 which will affect only the new users.

That’s a good news for the current users as the new pricing will not be effective for them and they can continue enjoying services for $39.

Also, this pricing change does not affect our Developer Subscription, which will remain at the current price of $89, as the developer Subscription is more popular the pricing change will not be applicable to new customer in this section.

We saw a similar announcement about pricing change from Themify as well a few days ago, there price change was effective from 1st of March 2014. Check the article here

The main reason shown by both the companies is to expand their services by recruiting new resources and plans to come up with better product and services.

Nick Roach also shown a comparison with other leading WordPress theme companies as far as package deals are concerned and believes that even @$69 Elegant Themes is 80% cheaper than the average price of their competitors

Article Via Elegant Themes