User engagement means everything to brands and individuals who want to stand out in the crowd, maximize conversions (sales, ad clicks, subscriptions) and create a solid base of followers; but visitors won’t engage just because you want them to.
Website engagement requires work, thought & effort, and is in direct relation with browsing experience and how comfortable people feel on your website.
Now, what makes a great experience for your visitors? Amir Ansari, a User Experience Consultant at Stamford Interactive, breaks the answer down into 3 categories:
- Information Design
- Interaction Design
- Visual Design
In other words it is about finding the best type of information to provide, presenting it in a visually attractive way and making it easy for your visitors to engage. The Visual Search plugin by infocc helps you with all three.
Here’s how:
- It makes related information readily & easily available to readers.
- It encourages user engagement and content discovery (readers who engage could stay up to 700% longer on your site!)
- It makes your website visually appealing by presenting related topics in a bubble window and displaying a thumbnail picture for each suggestion.
The best part about this visual search plugin is that it doesn’t require any typing at all on the reader’s part. It is entirely touchscreen-friendly, which facilitates navigation and makes it the perfect plugin for WordPress webmasters concerned with usability and responsiveness.
[symple_box style=”boxinfo”]How does Visual Search Plugin by Infocc work?[/symple_box]
This search plugin is the 1st in-text plugin designed to improve user engagement and make website navigation completely painless on WordPress-powered sites. (Read more here)
In short:
In details:
As a site manager, you can decide to set up keywords manually and/or auto-include “High Value Keywords” found in our extensive database. Once important keywords are selected, the visual search plugin locates them on your WordPress site and interconnects content based on these keywords.
When readers hover over bolded in-text keywords, a search bubble appears that shows a selection of topics related to the keyword of interest. Then, by selecting the most appealing topic, they can discover additional content and view additional pages of your site.
Search bubbles contain a title, a short description and a picture for each related topic, which helps visitors with finding relevant topics and staying engaged
The mobile version of visual search plugin allows visitors to access related pages with a simple click or tap.
They select highlighted keywords as they read on and are redirected to a search page that shows a selection of pertinent content. There, readers discover a clear display of relevant pages, and start exploring your site further.
In both cases, the plugin requires absolutely no typing!
It is important to mention that visual search plugin by infocc is highly customizable too. Users determine the maximum recurrence of each keyword on the entire website, the keyword density per 500 words, whether keywords should come from infocc’s database or be manually entered etc.
Versions of search bubble are available with light or dark backgrounds. You can visit the demo page to get a better idea of what Visual Search plugin by Infocc looks like in action.
[symple_box style=”boxinfo”]How Will My Website Benefit from Visual Site Search by Infocc?[/symple_box]
Better content discovery : Prevent visitors from having to go back to search engines or struggle with inconvenient search bars to explore a keyword. Instead, facilitate navigation and position your site as an authority for these keywords.
Better content searchability & accessibility: Promote your newest and most profitable pages & posts. Make your important pages easily accessible and avoid content fading.
Better user engagement: Improve your analytics and conversions with longer time on site and more page views per visit. Make blocks of content more visual with the desktop version and facilitate navigation on mobile devices.
Better website experience: Make your site easily navigable by suggesting most relevant posts and offering immediate search results. Add touchscreen-friendly navigation for an optimized site experience.
[symple_box style=”boxinfo”]What Else Do I Get As a Subscriber?[/symple_box]
Every subscriber is automatically granted access to the following features:
- Database of high value keywords
- Full customer and technical support
- Complete set of integrated analytics
[symple_box style=”boxinfo”]Great! Now, How Do I Get Started?[/symple_box]
- Visit our WordPress download page here
- Click the “Download Version 1.1” button
- Log into the wp-admin of your WordPress website if you haven’t done so already, and go to “Plugins” in the main left menu
- Click “Add New” beside the Plugins title
- Click “Upload” from the “Search | Upload | Featured | Popular | Newest | Favorites” menu
- Click the “Browse…” button and select the .zip file (find it in “downloads” by default)
- Click “Install Now”
- Click the “Activate Plugin” option and go back to the plugin page
- Click “Configure Now” in the infocc alert
- Enter you email address and agree with our terms and conditions
All Done! You are now ready to use the plugin.
Download the plugin here and activate it following the guidelines.
To get more details about the service, connect with the developer through their website at www.infocc.com or get in touch through Twitter, Facebook or LinkedIn
Leave a Reply